King Kong
Huang Are: Very Means To Success In China Gas Appliance King
People Profile: Huang Jun, president of Vantage Gas Appliance Company. Only 12 years, leading Vantage from a small workshop-style enterprise, the development of China’s famous “gas with a king,” and create a one-day sales exceeded 10 million yuan miracle. At the same time, has summed up a “handful of salt on,” “willing to theory,” “Road surgery theory”, “big stick of” a series of theories, widely circulated in the industry.
Huang are: very means of achievement, “King of gas appliances in China”
Text / Guangzhou opt 2004 summer, the CSRC approved Zhongshan Vantage Gas Appliance Co., Ltd. in Shenzhen, “SME board” listing, which indicates the development of Vantage has entered a new phase. Prior to this, Vantage Gas Appliance consecutive 9 years in sales of similar products in the first, is my absolute “gas with a king.” Huang Jun, is the Vantage leader.
Reality Huang Jun, looks very gentle, simple dress, easygoing manner, with people seen as “big boss” quite the same, make it difficult to think that He was the man known as the gas appliance industry in China ” Four Diamond, “the number one King Kong,” New Canton 10 Tiger “, Vantage” Big Dipper Array “Array powerful role of the Lord.
Business start-up, with the very means to break through
Huang were born in Zhongshan City, Guangdong Province. In 1978, the 16-year-old Huang were high school graduates to enter a gas appliance company, while on the technician. Many years later, the young Huang are experiencing many ups and downs of life after both know how to become a gas appliance technique, but also know how to market a “compound talents.”
1992, the Huang are with Xiaolan Town, Zhongshan City, Guangdong Province, the other 6 brains, the courage of young people of Gangan, together raising 100 million yuan, founder of Vantage Gas Appliance Co., Ltd.. In the seven shareholders, Huang were the youngest and the only one who shares the technology. At that time, Huang were Vantage position is vice president of marketing.
Then Vantage, but is just a simple screw factory, looks more like a small workshop. Huang and his partners are, from the outset, set to become China’s first ambitions, vowing to make the enterprises bigger and stronger. However, a small workshop, to become big business, no extraordinary measures, is not a breakthrough. Yu Jian very successful person will be very, very means there must be. Huang were then together with partners, has adopted a series of extraordinary measures.
First extraordinary measures, to spend “money wasted,” engaged in corporate image design. Huang and partners were out one million yuan in 30 million, started Vantage’s corporate image recognition system. The core of which is to spend 60,000 yuan Huang have bought a LOGO. He paid the 60,000 yuan in before, a friend tried to stop him, said: “You just start, funding constraints, can not overspend, not to waste money. LOGO What is this? Not that a sign of thing in business. Own draw a circle is LOGO. big deal, designed to find out what the design would have a friend help. Why spend 60,000 yuan of money wasted? “Huang are not so that he said:” You’re right, she painted a circle is LOGO, and many people actually come with their own circle drawn as LOGO. but that’s small workshop practice, this do to or a small workshop. We are now workshops, but our goal is to become large enterprises, the enterprises have bigger ambitions. “Finally, he took out of these 60 thousand yuan.
Proved Huang are right. CI Vantage professional design attracted a lot of dealers. From today’s point of view, CI design too common; but in a dozen years ago, the Vantage is no doubt the image stand out! Later, someone commented that, when Huang are in very difficult circumstances, dare to take “innocent money”, highlight the big boss of a future should possess.
Second great means of advertising is to do public walls.
About the Author
I am Cheap On Sales writer, reports some information about duster coat , puffy coat.
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